How to optimize conversions with Discounted Pricing
Do you currently have some offers set up, but they're not setting your sales and conversions alright? Not getting the most out of your sales offers and the returns have not met your expectations?
No worries! Maybe you just have to adjust a few things a little. Let's look at some simple ways you can spark your sales. Here are some quick tips on how to boost conversions within the app:
1. Create at least 3 offers
It may sound simple but the most common issue we see is that customers will only create one offer. This offer might include an unpopular product and it is never seen by any of your customers 😫.
The easiest way to remedy this is to create at least 3 offers. This way, you can see which offers are gaining traction and weed out the ones that are not. We have seen a HUGE increase in conversions based upon this step alone.
2. Test and tweak different discount values
Play around with the values on the discount you are offering.
You can specify the discount values by a percentage off the item price, a fixed amount off the item price, or setting a fixed discounted price itself. You can always test and tweak, depending on what works for you best.
We've analyzed across nearly 40,000 offers and the average discount on an offer is 24% off.
3. Optimize your volume discount table
We all know that physical appearance and aesthetics really do matter, so try to make the volume discount table as attractive as possible.
Although there is always the risk of overdoing it, you would surely know when you test the app.
Keeping your design settings inline with the brand you are selling is also an important thing. You don't want your discount table to look like it just came out of a 36-color box of crayons 😅
4. Reach more customers by using collections instead of single products in your offers.
A sure-fire way of reaching your customers with your volume discounts is using collections as opposed to single products when creating the offer.
Using collections will provide much more exposure to customers as they are more likely to have these items in their cart. Likewise, using collections in your offers will also give customers more options and encourage them to buy those items that were not originally on their minds.
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